corporate image公司形象
Dialog
英语情景对话
Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.
男：随着公司的业务扩展到新的行业，我认为我们需要认真考虑改变公司形象的问题了。我们现在可完全不仅仅是一家纸业公司了
Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.
女：你说得对。我们的品牌已经改变了，如果我们想保持客户的品牌忠诚度，我们就要考虑如何保护与改进我们的产品形象
Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end-users.
男：我同意，这对我们在行业内的重新定位很关键。我们不能让我们的最终用户看不到我们的形象。
Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.
女：还有，尽管我们已经将我们信誉卓著的几个产品注册了商标，但是我们还是要好好规划，这样才能让我们的产品家喻户晓。
Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.
男：我建议我们找一家公关公司。他们应该能帮助我们改进我们企业的形象与LOGO，重塑我们新公司的形象
Eva: Why don’t I contact a few PR firms and set up some meetings?
女：要不我去联系几家公关公司，召集他们开会讨论一下这个事
Adam: Yes, do that. That seems like the logical next step.
男：好，去办吧。这是一个合乎情理的办法。